An op-ed from Sunday's New York Times, "This Is Your Brain on Politics," proposes to answer what must be the most vexing question of modern American politics: What's going on inside the head of a swing voter? The authors—a team of neuroscientists and political consultants—ran 20 of these undecided volunteers through a brain scanner and showed them pictures and video of the major candidates from both parties. The results, laid out both in print and an online slide show, purport to give us some insight as to how the upcoming primaries will play out: "Mitt Romney may have some potential," the researchers conclude, and Hillary Clinton seems to have an edge at winning over her opponents...
http://www.slate.com/id/2177885/
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